Jacksonville's Architectural Heritage - Book Info
Jacksonville Architectural Heritage



Arcade Theatre in 1915


Arcade Theatre in the 1930's

D-6
ARCADE THEATRE (Center Theatre) 
32 WEST ADAMS STREET 
DATE:  1915 (Original); 1934 (Remodeling) 
ARCHITECT:  Benjamin & Ball (Original); Roy A. Benjamin (Remodeling) 
BUILDER:  George Warner (Original); H. S. Baird (Remodeling)

Architect Roy A. Benjamin designed nearly two hundred movie theatres during his career. The Arcade Theatre was one of the earliest.  Opened July 18, 1915, it was proclaimed by its owners to be the largest and best equipped movie house in the South, with 1,250 seats, a balcony, six ceiling fans eight-feet in diameter, a ladies' parlor, and a special children's section "to appeal to mothers who may wish to send their children to the theatre in the care of a maid."  The multi-purpose building had an entrance through an arcade of shops that led from the Bisbee Building on Forsyth Street, and also had shops along the Adams Street facade, with several apartments on the upper floor.  In the 1930's the ornate facade  was renovated to reflect the Art Deco style, which was in vogue with movie houses of the day.  Panels of rich geometrical bas-relief festoon the upper part of the entrance pavilion.  In recent years, some of the Art Deco facade was lost to remodeling, and the name was changed to the Center.  The Florida Theatre  and the Center Theatre are the last of over a dozen movie palaces that once served Downtown.

 
 
 

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with credit to Jacksonville's Architectural Heritage by Wayne W. Wood.
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