(Source of image: Florida Collection, Main Public Library, Jacksonville, Florida)

A variety of items drew shoppers to Furchgott's third level.  According to the store brochure from the late Forties, "The third floor should be of unusual interest to Jacksonville men and women with growing families.  Here special emphasis is laid on children's wardrobes -- from the tiny crawler to the football kicker age.  On this floor are boys furnishings, boys prep clothing, toys, luggage, radios, records, and sheet music.  Likewise of special significance is the large infants' department where clothes and furniture are found.  The direct east side of the floor may be termed as 'women's territory,' for here is a cotton dress department, budget dress department, teenage dress department, and children's dress department.  Needless to say, there are adequate dressing rooms throughout."