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  2nd FLOOR AT FURCHGOTT'S

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Source of image: Florida Collection, Main Public Library, Jacksonville, Florida)

 

 

 

 

 

 

The thing that caught your eye in Furchgott's second floor was the round room.  Boasted the store,  "Basically the design of the women's ready-to-wear department might be said to resemble a historic Queen Ann's drawing room, for it is housed in a circular room.  Clothes of unusual quality, designed by renowned creators, are shown for discriminating women of taste."

 

 

 

 

 

 

Patrons could also browse through other 2nd floor merchandise, including shoes, sportswear, negligees, and junior clothing.  This level also contained a fur salon, a women's lounge, and an alteration department.  "Not to be forgotten either is the Brides Room, where complete trousseaux may be selected in quiet seclusion."

 

 

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